Monday, 6 June 2016

Extell May Bring NYC's First Hard Rock Hotel to Midtown

Speculated to rise on Manhattan's Music Row

News emerged last week that the Hard Rock brand would make a major real estate announcement on Monday, and publications have since started speculating on the site of what is expected to be the city's first Hard Rock Hotel.

Hard Rock is partnering with Extell Development Company on the project, and Crain's speculated last week that it might be a site on Eighth Avenue between West 45th and 46th Streets.

On Sunday, the New York Post printed an exact address — 159 West 48th Street, currently home to a seven-story garage. That section of West 48th Street, between the Avenue of the Americas and Seventh Avenue, is also fittingly known as Music Row. The last of the music shops on the street shuttered down last year, and according to the Post, Hard Rock wants to recreate that atmosphere on the street.

For Extell, this is just the latest sign of the company's expanding real estate empire in Midtown. Apart from Central Park Tower, there's also speculation about a giant shopping mall on Fifth Avenue between West 46th and 47th Streets.

Representatives for Hard Rock and Extell have declined to comment on the development just yet, but the group is set to unveil details about the project at an event this afternoon. Curbed will be in attendance, so check back later in the day for updates.

Gary Barnett-owned Manhattan site may be home to the Northeast's inaugural Hard Rock Hotel [Crain's]

Hard Rock Hotel to bring the beat back to Manhattan’s Music Row [NYPost]

Accordion Store’s Departure Signals End of Manhattan’s Music Row [NYT]

Extell's Midtown Properties May Give Way to Giant Shopping Mall [Curbed]


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